Software Testing Blogs

  Think of all the interactions you have on a day-to-day basis with workplace technology. You log onto the computer, sync up your device, open a browser, open your email, and then join a video call! All of these say a lot about the digital experience. But there may be times when the app might not work, or maybe you are not able to join the video call due to poor connection. From an IT perspective, the cloud application may look perfect, but the end-users may face technical glitches, which can badly affect their productivity. This is where digital experience monitoring (DEM) steps into the picture. What is a DEM? It is a management system that analyzes the usage and performance of data across applications, devices, and infrastructure to know how the user’s interaction with the technology impacts the overall digital experience. Since companies have shifted their services and applications to the cloud, it’s beyond the scope of IT to keep a check on all the components. People have ...

  Delivering a personalized customer experience across digital channels is essential for business enterprises to be competitive and successful. Driven by technology, brands are focusing on providing customer experience assurance based on data gleaned from various digital channels in real-time. Purchasing behavior and customer journeys have shifted to digital in a major way, making it essential for business enterprises to deliver digital CX across digital touchpoints and customer-facing channels. The benefits accrued for businesses from deriving customer experience insights are: l   Offer a single source of truth to every customer. l   Create interactive customer profiles. l   Personalize your interactions. l   Improve the customer experience. l   Improve the governance of customer data. To achieve timely, personalized, and context-driven customer experiences that are accessible across customer-facing channels, businesses need to harness the best customer ex...

  The competitiveness of any business enterprise depends on the adoption of its digital offerings by the end customers. The digital experience is arguably the underpinning factor that can make or break any digital offering in the market. When it plays such an important role in determining the success or competitiveness of any organization, why make a calculated guess on how customers feel when using its products or services? In fact, it makes sense to see what end customers think and/or do at every digital touchpoint of an organization. This brings into the equation, the use of digital experience monitoring to track user behaviors across channels, devices, brands, networks, browsers, and geographies. By monitoring the digital customer experience holistically, business enterprises can gain more insights into their processes and find out where improvements are needed. This way, they can implement positive changes quickly and mitigate any situation arising out of customer dissatisfact...

  When customers engage with any brand and leave a review (favorable or otherwise) on social media or any other platform, there is an associated emotion. Understanding this underlying emotion is important for business enterprises to gain insights into the customers’ psyche and their views about the brand. With sentiment analysis, businesses can capture the psyche of customers when they engage with their brands and help the latter boost customer experience and brand loyalty. For instance, tracking customer emotion or sentiment on social media or any other platform in real-time can help businesses identify and address a critical issue impacting customers. So, why is app sentiment analysis important for brands today?   According to statistics, a positive brand experience can cause customers to spend up to 140 percent more. At the same time, any negative experience with a brand can drive customers to tell 16 people on average about their experience, compared to just 9 people for h...

  Enterprises, in order to stay ahead of the competitive curve, are looking to offer digital customer experience assurance while adopting new technologies. 5G, or Fifth Generation Wireless, happens to be one such technology that is poised to alter the digital customer experience in a significant way. Touted to be way faster than 4G LTE, with the capability to manage more connected devices, 5G can provide the following: l   Download a huge file in a matter of seconds l   A capacity of more than 1000 times vis-a-vis 4G LTE l   Reduction in latency thanks to its expected upload rate of 10 Gbps and a download rate of 20 Gbps As per GSMA, the industry trade group, 5G connections are going to touch 1.4 billion by 2025, which shall account for around 15 percent of the global figure. With the advent of 5G, the global revenue for IoT is expected to touch $1.1 trillion and IoT connections will reach 25 billion. The capacity augmentation to be derived through 5G implementation...

  Delivering a superior end-user experience has become the sine-qua-non for the success of any software application. In addition, real-time digital experience monitoring can assist businesses in staying ahead of the competition. The practice of tracking user behavior while the latter interacts with a website, mobile, or web application can yield valuable data for stakeholders to understand the former’s behavior. Monitoring the digital customer experience is considered a key capability of an end-to-end application performance management solution. In fact, business enterprises can identify application glitches/issues and minimize any mean time to repair (MTTR) by tracking every customer transaction in real-time. Today, modern applications speedily deliver a host of end-user services, including the popular voice technology. The humongous data generated therein can overwhelm the IT systems. This is why businesses should ensure the reliability and performance of distributed systems acro...

  With digitization having an overarching presence in every aspect of our lives and the economies of nations, it is important to understand how the same is benefiting end-users. It is no one’s argument that technology alone can provide solutions for all intractable problems. Care has to be taken to ensure the technology is adaptable, easy-to-use, secure, and high-performing for the end-users. This is because the end-user experience is ultimately what matters as far as the outcome of digitization for enterprises goes. It helps to drive customer acquisition and retention - the holy grail that every enterprise seeks. Further, with more enterprises migrating their assets to the cloud and an increasing number of people working from home, it has become a challenge to keep track of things on a real-time basis. This is where digital experience monitoring (DEM) enters the scene to monitor user experience, detect performance issues, and improve processes, among others. What is digital experi...